Give reviewers a clear job
Ask subject reviewers to check accuracy and editors to check structure and readability. Mixing those roles can delay approval while leaving important factual questions unresolved. Explain why a change was made, not just when it happened.
Define handling of recordings, drafts, internal documents, and unpublished material. Record confidentiality and attribution terms in the agreement. Set a review deadline and identify the person responsible.
Make the plan fit your market
Use questions from customers in Atlanta, actual service-area information, and examples your business can verify. Local references should explain an offer or decision, rather than insert neighborhood names without a reason. Explain any real service-area limits that affect customers in Atlanta.
Choose where the piece will be used before producing it. A sales guide, search article, and social clip need different depth and calls to action. Keep private account details out of public briefs and examples.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities