Separate tests from routine work
Routine delivery keeps the current plan running; a test answers a specific question. Record the expected change, the comparison, and the review date so an experiment does not become an unexplained ongoing expense. Record the date, reason, and owner of important changes.
Privacy features can affect open measurements. Review clicks, completed actions, unsubscribes, and customer outcomes alongside delivery. Agree who can make decisions before the schedule is set.
Make the plan fit your market
Confirm which parts of Atlanta your business actually serves, whether customers visit or request delivery, and when staff can respond. Use your own inquiry history to choose service areas; city population alone does not show demand. Keep contact and availability details current for the Atlanta market.
Keep advertising accounts, analytics, domains, and customer records under business ownership. Document access and handover responsibilities before work begins. Agree a secure handover process for accounts and source files.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities