
Purpose and format
Specify the audience, message, channel, dimensions, and next action. A good-looking asset still needs a reason to be used. Use the findings to update the brief for the next stage.
Prepare products, locations, staff permissions, scripts, and shot lists before recording. Late decisions increase editing and reshoot time. Check ongoing production needs before committing to a schedule.
- A written brief
- Named responsibilities
- Agreed review points




