Choose a useful format
A comparison, demonstration, checklist, and service explanation answer different questions. Choose the format from the reader's task before setting a word count or requesting a series of posts. Use the findings to update the brief for the next stage.
Check figures, quotations, dates, and permissions before outreach. Supply a named contact who can answer follow-up questions. Keep a change log so later results have context.
An update process
Assign an owner and review date to important pages. Changing prices, procedures, or product details can leave otherwise strong content inaccurate. Keep a change log so later results have context.
Choose where the piece will be used before producing it. A sales guide, search article, and social clip need different depth and calls to action. Explain which task matters next and why it takes priority.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities