
Placement quality
Inspect available placement and delivery information. Consider relevance, suitability, and the destination rather than evaluating exposure counts alone. Use actual customer questions to check whether the plan is useful.
Review repeated exposure and distinguish clicks from view-through credit. Report limits so awareness is not mistaken for a direct sale. Confirm that forms, phone links, and replies reach the right person.
- A written brief
- Named responsibilities
- Agreed review points




