Measure the intended use
Choose a review measure that fits the content's job. A help page, supplier comparison, and sales resource should not all be judged by page views or search traffic alone. Note changes in budget, capacity, and offers when reviewing performance.
Record who reviews each asset and what changes should trigger an update. A library needs upkeep as well as new publication. Separate production, approval, and publishing responsibilities.
Make the plan fit your market
Use questions from customers in Atlanta, actual service-area information, and examples your business can verify. Local references should explain an offer or decision, rather than insert neighborhood names without a reason. Use verified business information when addressing the Atlanta audience.
Assign an owner and review date to important pages. Changing prices, procedures, or product details can leave otherwise strong content inaccurate. Use only the customer information needed for the agreed work.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities