Use existing knowledge carefully
Sales notes and support questions can be useful source material, but they may contain private details or outdated instructions. Check accuracy, permissions, and audience fit before adapting them for publication. Record the date, reason, and owner of important changes.
Separate earned coverage from paid distribution. Outreach cannot guarantee that an editor will publish or keep a specific link. Give the team a clear route for questions and corrections.
Make the plan fit your market
Use questions from customers in Louisville, actual service-area information, and examples your business can verify. Local references should explain an offer or decision, rather than insert neighborhood names without a reason. Check that location references reflect how the business actually operates.
Confirm permission for photographs, quotations, customer stories, and licensed assets. Approval time belongs in the production schedule, not after it. Agree a secure handover process for accounts and source files.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities