Choose a useful format
A comparison, demonstration, checklist, and service explanation answer different questions. Choose the format from the reader's task before setting a word count or requesting a series of posts. Keep the next round of work small enough to assess clearly.
Request examples, sources, screenshots, or process details before drafting. Specific inputs usually improve the piece more than extra adjectives. Confirm the output, owner, and review date for each task.
An update process
Assign an owner and review date to important pages. Changing prices, procedures, or product details can leave otherwise strong content inaccurate. Document what was tested and what the team learned.
Choose where the piece will be used before producing it. A sales guide, search article, and social clip need different depth and calls to action. Identify the most useful correction before adding another feature.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities