
Evidence in the brief
Request examples, sources, screenshots, or process details before drafting. Specific inputs usually improve the piece more than extra adjectives. Separate essential work from optional additions in the proposal.
Choose a natural next step such as a related explanation, comparison, or inquiry. Do not turn every informational paragraph into a sales pitch. Use support requests to find information that is missing or unclear.
- A written brief
- Named responsibilities
- Agreed review points




