
Evidence in the brief
Request examples, sources, screenshots, or process details before drafting. Specific inputs usually improve the piece more than extra adjectives. Use actual customer questions to check whether the plan is useful.
Choose a natural next step such as a related explanation, comparison, or inquiry. Do not turn every informational paragraph into a sales pitch. Check that a visitor can find the next action without guessing.
- A written brief
- Named responsibilities
- Agreed review points




