Make evidence easy to check
Separate a verifiable fact from an opinion or sales claim. Keep source notes and obtain permission for customer examples so the finished piece can be reviewed and updated without guessing. Confirm that the finished work meets the agreed requirements.
Review existing pages before commissioning more. Update, combine, or remove material that repeats the same answer or is no longer accurate. Keep a short record of common questions and objections.
Useful structure
Answer the main question early, then explain choices, examples, and trade-offs. Headings should help the reader find information rather than repeat a target phrase. Agree whether the evidence supports keeping, changing, or stopping the approach.
Assign an owner and review date to important pages. Changing prices, procedures, or product details can leave otherwise strong content inaccurate. Explain why a change was made, not just when it happened.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities