
Reader progression
Choose a natural next step such as a related explanation, comparison, or inquiry. Do not turn every informational paragraph into a sales pitch. Look for gaps between what the business offers and what visitors understand.
Record who reviews each asset and what changes should trigger an update. A library needs upkeep as well as new publication. Check what happens after the customer clicks, submits, or calls.
- A written brief
- Named responsibilities
- Agreed review points




