Give reviewers a clear job
Ask subject reviewers to check accuracy and editors to check structure and readability. Mixing those roles can delay approval while leaving important factual questions unresolved. Keep enough history to separate a planned test from an unrelated change.
Use the terminology customers understand and enough context to explain the subject. Exact-match repetition is not a quality target. Name an owner for each task so requests do not get lost.
Make the plan fit your market
Use questions from customers in Albuquerque, actual service-area information, and examples your business can verify. Local references should explain an offer or decision, rather than insert neighborhood names without a reason. Use verified business information when addressing the Albuquerque audience.
Choose where the piece will be used before producing it. A sales guide, search article, and social clip need different depth and calls to action. Keep a record of permission for any customer story used publicly.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities