
Existing backlink review
Inspect which pages attract links and whether destinations still work. Recover useful lost paths before commissioning more placements. Keep enough history to separate a planned test from an unrelated change.
Look for genuine unlinked business mentions and assess whether a link would help readers. Send an accurate, concise request. Leave the team with a decision, an owner, and a review date.
- A written brief
- Named responsibilities
- Agreed review points




