
Check the denominator
Define the audience and conversion action before calculating a rate. A change in traffic quality can alter the rate even when the page has not changed. Choose the next task from the review rather than repeating the calendar.
Review form errors, device behavior, recordings where permitted, and customer questions. Evidence should identify a problem before a layout is changed. Keep the next round of work small enough to assess clearly.
- A written brief
- Named responsibilities
- Agreed review points




