
Page coverage
Map important customer questions to existing pages and identify genuine gaps. Consolidate overlapping pages instead of targeting each phrasing with another URL. Compare the proposed message with the words customers use.
Add scope, methods, qualifications, and practical examples that the business can verify. Better information is a stronger foundation than repeating the service phrase. Verify the next step while there is still time to correct a problem.
- A written brief
- Named responsibilities
- Agreed review points




