Separate tests from routine work
Routine delivery keeps the current plan running; a test answers a specific question. Record the expected change, the comparison, and the review date so an experiment does not become an unexplained ongoing expense. Keep a change log so later results have context.
Check missing fields, delayed data, revoked permissions, and failed integrations. Keep a manual recovery process for important customer steps. Agree who can make decisions before the schedule is set.
Make the plan fit your market
Confirm which parts of Albuquerque your business actually serves, whether customers visit or request delivery, and when staff can respond. Use your own inquiry history to choose service areas; city population alone does not show demand. Check the areas you genuinely serve in Albuquerque, NM.
Keep advertising accounts, analytics, domains, and customer records under business ownership. Document access and handover responsibilities before work begins. Use only the customer information needed for the agreed work.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities