Measure the intended use
Choose a review measure that fits the content's job. A help page, supplier comparison, and sales resource should not all be judged by page views or search traffic alone. Distinguish customer actions from activity that only looks busy.
Check accuracy, redundant paragraphs, headings, links, and next steps before publication. Read the copy without the keyword brief to test its usefulness. Keep a change log so later results have context.
An update process
Assign an owner and review date to important pages. Changing prices, procedures, or product details can leave otherwise strong content inaccurate. Record the date, reason, and owner of important changes.
Choose where the piece will be used before producing it. A sales guide, search article, and social clip need different depth and calls to action. Use the findings to update the brief for the next stage.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities