
Creative fit
Prepare readable messages and approved assets for the supported formats. Test whether the main point survives smaller placements. Leave the team with a decision, an owner, and a review date.
Inspect available placement and delivery information. Consider relevance, suitability, and the destination rather than evaluating exposure counts alone. Leave the team with a decision, an owner, and a review date.
- A written brief
- Named responsibilities
- Agreed review points




