
Editing and review
Check accuracy, redundant paragraphs, headings, links, and next steps before publication. Read the copy without the keyword brief to test its usefulness. Use dated records rather than relying on memory at the next review.
Identify the question or service decision the page should answer. Support it with related topics rather than inserting a list of target phrases. Ask customer-facing staff which details people need before deciding.
- A written brief
- Named responsibilities
- Agreed review points




