
Organic and paid separation
Distinguish routine publishing from paid campaigns in the scope and report. A boosted post is not a complete acquisition strategy. Agree whether the evidence supports keeping, changing, or stopping the approach.
Verify hours, contact routes, service information, and staff access. An active page should make basic customer questions easy to resolve. Use actual customer questions to check whether the plan is useful.
- A written brief
- Named responsibilities
- Agreed review points




