
Content people can use
Show the process, explain a decision, answer a customer question, or demonstrate an offer. Each post should have a purpose beyond repeating the service name. Use support requests to find information that is missing or unclear.
Set deadlines for drafts, assets, review, and publication. Assign one decision maker and prepare a response plan for sensitive comments. Try the main customer task on a phone before signing off.
- A written brief
- Named responsibilities
- Agreed review points




