Keep accounts and assets organized
Document access, roles, source files, permissions, and reporting. The business should be able to continue publishing and retrieve its assets when staff or suppliers change. Keep a change log so later results have context.
Compare saves, shares, visits, and inquiries with what staff hear from customers. High reach is not evidence that the audience is a good fit. Confirm who handles urgent changes and who checks the result.
Make the plan fit your market
For an audience in Mobile, use genuine service-area information, staff knowledge, customer questions, and events the business is actually involved in. Get permission for customer photos and confirm local offers before scheduling posts. Check that location references reflect how the business actually operates.
Agree who answers comments and private messages, how quickly, and when issues are escalated. A public complaint or sensitive request should have a defined handling process. Limit account access to the people who need it.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities