
Measurement interpretation
Distinguish views, engaged visits, attributed actions, and direct inquiries. State the attribution window and avoid treating every view as buying intent. Choose the review measures before the work begins.
Explain the message early and give viewers a reason to continue. A television-style introduction may not suit a skippable online format. Ask customer-facing staff whether the inquiries fit the offer.
- A written brief
- Named responsibilities
- Agreed review points




