
Approval workflow
Set deadlines for drafts, assets, review, and publication. Assign one decision maker and prepare a response plan for sensitive comments. Name an owner for each task so requests do not get lost.
Compare saves, shares, visits, and inquiries with what staff hear from customers. High reach is not evidence that the audience is a good fit. Turn the findings into a short list of actions and owners.
- A written brief
- Named responsibilities
- Agreed review points




