
Approval workflow
Set deadlines for drafts, assets, review, and publication. Assign one decision maker and prepare a response plan for sensitive comments. Document responsibilities so delivery does not depend on assumptions.
Compare saves, shares, visits, and inquiries with what staff hear from customers. High reach is not evidence that the audience is a good fit. Identify the most useful correction before adding another feature.
- A written brief
- Named responsibilities
- Agreed review points




