
Demand comparisons
Compare topics by audience fit and customer value, not volume alone. Broad traffic may produce fewer suitable customers than a smaller specialist topic. Turn the findings into a short list of actions and owners.
Separate nationwide informational demand from local service intent. Some searches still depend on availability even when the business serves multiple regions. A written brief should explain what will change and what will stay.
- A written brief
- Named responsibilities
- Agreed review points




