Measure the intended use
Choose a review measure that fits the content's job. A help page, supplier comparison, and sales resource should not all be judged by page views or search traffic alone. Choose the review measures before the work begins.
Assign internal links, images, a reviewer, and a future review date. Publication is the beginning of maintenance, not the end. Turn the findings into a short list of actions and owners.
An update process
Assign an owner and review date to important pages. Changing prices, procedures, or product details can leave otherwise strong content inaccurate. Keep enough history to separate a planned test from an unrelated change.
Choose where the piece will be used before producing it. A sales guide, search article, and social clip need different depth and calls to action. Keep the next round of work small enough to assess clearly.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities