
Content people can use
Show the process, explain a decision, answer a customer question, or demonstrate an offer. Each post should have a purpose beyond repeating the service name. Use actual customer questions to check whether the plan is useful.
Set deadlines for drafts, assets, review, and publication. Assign one decision maker and prepare a response plan for sensitive comments. Document responsibilities so delivery does not depend on assumptions.
- A written brief
- Named responsibilities
- Agreed review points




