
Risk review
Distinguish editorial links, sponsorships, directories, and suspicious patterns. Do not remove or disavow links solely because a tool labels them negatively. Note changes in budget, capacity, and offers when reviewing performance.
Inspect which pages attract links and whether destinations still work. Recover useful lost paths before commissioning more placements. Explain why a change was made, not just when it happened.
- A written brief
- Named responsibilities
- Agreed review points




