
Risk review
Distinguish editorial links, sponsorships, directories, and suspicious patterns. Do not remove or disavow links solely because a tool labels them negatively. Review recent inquiries before making assumptions about demand.
Inspect which pages attract links and whether destinations still work. Recover useful lost paths before commissioning more placements. Use a real test inquiry to check delivery and follow-up.
- A written brief
- Named responsibilities
- Agreed review points




