Give reviewers a clear job
Ask subject reviewers to check accuracy and editors to check structure and readability. Mixing those roles can delay approval while leaving important factual questions unresolved. Leave the team with a decision, an owner, and a review date.
Use the terminology customers understand and enough context to explain the subject. Exact-match repetition is not a quality target. Use support requests to find information that is missing or unclear.
Distribution that fits
Choose where the piece will be used before producing it. A sales guide, search article, and social clip need different depth and calls to action. Keep the next round of work small enough to assess clearly.
Confirm permission for photographs, quotations, customer stories, and licensed assets. Approval time belongs in the production schedule, not after it. Check the rights to photographs, quotations, and licensed material.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities