
Business feedback
Compare saves, shares, visits, and inquiries with what staff hear from customers. High reach is not evidence that the audience is a good fit. Leave the team with a decision, an owner, and a review date.
Choose channels from audience habits, buying decisions, and production capacity. Two well-maintained profiles may be more useful than six inactive ones. Review ongoing responsibilities before launching more activity.
- A written brief
- Named responsibilities
- Agreed review points




