
Content people can use
Show the process, explain a decision, answer a customer question, or demonstrate an offer. Each post should have a purpose beyond repeating the service name. Use recent customer feedback to challenge an unclear message.
Set deadlines for drafts, assets, review, and publication. Assign one decision maker and prepare a response plan for sensitive comments. Try the main customer task on a phone before signing off.
- A written brief
- Named responsibilities
- Agreed review points




