Maintain important information
Assign an owner to pages that explain changing products, prices, or processes. Record when facts were checked so the next update can focus on what has changed rather than rewrite accurate material. Record the date, reason, and owner of important changes.
Define handling of recordings, drafts, internal documents, and unpublished material. Record confidentiality and attribution terms in the agreement. Confirm who handles urgent changes and who checks the result.
Make the plan fit your market
Use questions from customers in San Jose, actual service-area information, and examples your business can verify. Local references should explain an offer or decision, rather than insert neighborhood names without a reason. Review how customers in San Jose contact the business and receive a reply.
Answer the main question early, then explain choices, examples, and trade-offs. Headings should help the reader find information rather than repeat a target phrase. Agree a secure handover process for accounts and source files.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities