
Service boundaries
Specify channels, asset formats, publishing, response work, and reporting. Separate photography and advertising costs when they are not included. Agree which tasks are included and which need a separate quote.
Use approved examples, vocabulary, and reply guidance. Consistency comes from a usable brief rather than identical captions. Bring sales questions into the brief so the work answers real concerns.
- A written brief
- Named responsibilities
- Agreed review points




