Separate budget from efficiency
Spending more changes exposure, not automatically customer quality. Review conversion definitions, lead value, and response capacity before increasing a budget after a short period of activity. Separate agency fees from advertising, software, and production costs.
Coordinate call handling, consultation requests, and response ownership with the firm. Confirm what information intake needs and how sensitive details are handled. Record the decision as well as the numbers behind it.
Budget and capacity
Allow for both media spend and management fees, and set a budget the business can test responsibly. Pause or adjust offers when staff cannot handle new inquiries. Review the cost of maintaining the work after launch.
Change a defined part of the message, audience, or page and state the success measure in advance. Account for conversion delay before comparing results. Check the destination as well as the message that sends people there.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities