Make spend easy to understand
Separate media costs, management fees, production, and tracking tools. Reporting should explain where spend went and which decisions the evidence supports, including tests that did not work. Document what was tested and what the team learned.
Review actual inquiry locations and staffing hours. Account settings and reports should be checked rather than assumed to match service coverage. Document responsibilities so delivery does not depend on assumptions.
Make the plan fit your market
Target only the parts of San Jose and nearby areas the business can serve. Review where inquiries actually originate, the hours calls can be answered, and whether the offer suits the local audience before increasing spend. Check the areas you genuinely serve in San Jose, CA.
Change a defined part of the message, audience, or page and state the success measure in advance. Account for conversion delay before comparing results. Review consent and privacy requirements before adding tracking.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities