
Network reporting
Review available distribution and query reports for suitability. Evaluate the channel on useful inquiries and costs, not clicks alone. Use the same definitions when comparing reporting periods.
Review budgets, bids, destinations, and targeting after importing an account. Settings should not be assumed to behave identically across platforms. Use dated records rather than relying on memory at the next review.
- A written brief
- Named responsibilities
- Agreed review points




