Choose a manageable channel mix
Each channel needs time, assets, and someone to check its results. Start where customer demand and team capacity meet, rather than launching several accounts that cannot receive proper attention. Use dated records rather than relying on memory at the next review.
Trace how someone first hears about the business, compares the offer, makes contact, and becomes a customer. Find the stage that loses suitable prospects before choosing more channels. Give the team a clear route for questions and corrections.
Make the plan fit your market
Confirm which parts of Portland your business actually serves, whether customers visit or request delivery, and when staff can respond. Use your own inquiry history to choose service areas; city population alone does not show demand. Check that location references reflect how the business actually operates.
Separate management fees, media spend, production costs, and software charges. Assign each channel a role instead of dividing the budget equally. Agree a secure handover process for accounts and source files.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities