
Publication and refresh
Assign internal links, images, a reviewer, and a future review date. Publication is the beginning of maintenance, not the end. Leave the team with a decision, an owner, and a review date.
Use recurring customer questions and information gaps to choose topics. Avoid producing several articles that answer the same question in different words. Ask customer-facing staff which details people need before deciding.
- A written brief
- Named responsibilities
- Agreed review points




