Keep the offer current
Ads and destinations need to reflect actual prices, availability, and terms. Assign a person to communicate changes so customers are not sent to an offer the business can no longer fulfill. Compare customer actions with the message that attracted them.
Prepare approved aspect ratios, captions, and a clear next action. Check how the creative appears across supported placements. Leave the team with a decision, an owner, and a review date.
Traffic quality
Review available search terms, audience signals, locations, and placements. Exclude clearly unsuitable traffic and document the reasons rather than making broad cuts from one poor result. Check that the next step is realistic for the people being reached.
Carry the offer and expectation from the advertisement to the destination. A generic homepage may make a visitor work too hard to find the advertised service. Look at what happened after the initial visit or interaction.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities