
Opening relevance
Explain the message early and give viewers a reason to continue. A television-style introduction may not suit a skippable online format. Check the main customer path before judging the channel alone.
Prepare approved aspect ratios, captions, and a clear next action. Check how the creative appears across supported placements. Explain which task matters next and why it takes priority.
- A written brief
- Named responsibilities
- Agreed review points




