
Audience and placement
Choose audiences and review available placement information according to the offer. Reach without relevance is a weak basis for expansion. Review recent inquiries before making assumptions about demand.
Distinguish views, engaged visits, attributed actions, and direct inquiries. State the attribution window and avoid treating every view as buying intent. Verify the next step while there is still time to correct a problem.
- A written brief
- Named responsibilities
- Agreed review points




