
Opening relevance
Explain the message early and give viewers a reason to continue. A television-style introduction may not suit a skippable online format. Keep a short record of common questions and objections.
Prepare approved aspect ratios, captions, and a clear next action. Check how the creative appears across supported placements. Confirm that forms, phone links, and replies reach the right person.
- A written brief
- Named responsibilities
- Agreed review points




