
Permission and nurture
Explain follow-up at signup and give people a clear way to opt out. Route active buyers to staff rather than leaving them in a sequence. Use only the customer information needed for the agreed work.
Treat activity scores as clues, not proof of intent. Check fit and sales feedback before assigning expensive follow-up. Review the destination and response process alongside the campaign.
- A written brief
- Named responsibilities
- Agreed review points




