Keep the page usable on a phone
Review menus, touch targets, text size, and the order of information at smaller widths. A layout that merely shrinks can still make calling, booking, or comparing options difficult. Bring sales questions into the brief so the work answers real concerns.
Test taxes, shipping, payment failures, discount rules, and confirmation messages. Successful payment should produce one accurate order. Review the whole path instead of judging one screen in isolation.
Performance decisions
Budget for image size, fonts, scripts, and third-party tools. Measure representative pages before adding features that affect loading or interaction. Leave the team with a decision, an owner, and a review date.
Keep a URL inventory, test redirects and contact forms, and check analytics before launch. A redesigned page should preserve useful information and working search paths. Check what happens after the customer clicks, submits, or calls.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities