Use existing knowledge carefully
Sales notes and support questions can be useful source material, but they may contain private details or outdated instructions. Check accuracy, permissions, and audience fit before adapting them for publication. Identify the most useful correction before adding another feature.
Separate earned coverage from paid distribution. Outreach cannot guarantee that an editor will publish or keep a specific link. Agree whether the evidence supports keeping, changing, or stopping the approach.
Rights and approvals
Confirm permission for photographs, quotations, customer stories, and licensed assets. Approval time belongs in the production schedule, not after it. Check the rights to photographs, quotations, and licensed material.
Define the reader, their question, the intended format, and the next action. A brief should name the evidence needed and what the piece will deliberately leave out. Keep the scope specific enough to check at each review.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities