Keep accounts and assets organized
Document access, roles, source files, permissions, and reporting. The business should be able to continue publishing and retrieve its assets when staff or suppliers change. Record the tools, owners, and renewal dates involved.
Keep business ownership and documented permissions. Set a handover process for files, scheduled posts, and reporting access. Keep essential access separate from an individual employee's login.
Community responsibilities
Agree who answers comments and private messages, how quickly, and when issues are escalated. A public complaint or sensitive request should have a defined handling process. Separate production, approval, and publishing responsibilities.
Organic publishing and paid distribution serve different purposes. Separate content production, account management, and media spend when agreeing scope. Give the team a clear route for questions and corrections.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities