
Destination checks
Test the advertised offer, contact route, device behavior, and measurement before launch. Mismatched pages waste relevant traffic. Look for gaps between what the business offers and what visitors understand.
Document what data is collected and how measurement depends on consent and access. Avoid claiming complete visibility where signals are limited. Check what happens after the customer clicks, submits, or calls.
- A written brief
- Named responsibilities
- Agreed review points




