
Central and local roles
Agree which decisions belong to the brand and which belong to each location. Document approval rules before local campaigns begin. Name an owner for each task so requests do not get lost.
Keep location details, opening hours, contact routes, and service availability current. Do not route every local inquiry to an unprepared central inbox. Confirm that the finished work meets the agreed requirements.
- A written brief
- Named responsibilities
- Agreed review points




