
Placement review
Check the destination URL, surrounding text, link attributes, and referral usefulness. Keep a record of earned, sponsored, and lost placements. Ask customer-facing staff which details people need before deciding.
Identify a resource, original finding, or practical reference worth citing. Outreach works better when the destination helps a publication's readers. Check that a visitor can find the next action without guessing.
- A written brief
- Named responsibilities
- Agreed review points




