
Placement review
Check the destination URL, surrounding text, link attributes, and referral usefulness. Keep a record of earned, sponsored, and lost placements. Note changes in budget, capacity, and offers when reviewing performance.
Identify a resource, original finding, or practical reference worth citing. Outreach works better when the destination helps a publication's readers. Agree whether the evidence supports keeping, changing, or stopping the approach.
- A written brief
- Named responsibilities
- Agreed review points




